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About our logo


Our logo represents two of the main icons of Buenos Aires: The flower symbolizes the “Floralis Generica” sculpture, and from the inner part of the flower the image of the Obelisk emerges.


The Obelisk

The Obelisk

Welcomed by some and rejected by others who would have preferred a more traditional monument, the Obelisk was constructed in 1936 in the middle of a passionate dispute among the intellectuals of the time. Modern, minimalist in style, the Obelisk overcame all controversies, and in time became a landmark of Buenos Aires.

The building was in charge of Alberto Prebisch, one of the main architects from the Argentine modernism. Each of its four faces is inscribed with the commemoration of a historical fact: the first foundation of Buenos Aires, in 1536; the second and definitive, in 1580; the first time the national flag was raised in the city, in 1812 (precisely where nowadays the Obelisk stands); and the constitution of Buenos Aires as the Argentine capital in 1880.

The sleek white stone monument rises to a height of 67 meters and stands at the heart of the city, in the crossroad of Corrientes and 9 de Julio Avenues.

Now part of the city’s identity, the Obelisk has become a natural gathering point and is witness to countless important events in the life of Buenos Aires, political demonstrations and colourful celebrations of sports achievements.

The Floralis Generica

The Floralis Generica

The Floralis Generica is a gigantic mobile sculpture with a flower shape. It is located in Plaza Naciones Unidas. Made up of aluminum and stainless steel, the 18 tons structure has six metallic petals of almost 20 meters height. In spite of its impressive dimensions, the “Gigantic Flower” is as delicate as any flower can be.

Every morning this shiny flower opens its petals by means of a hydraulic device, and closes them during the sunset. The sculpture remains open during special nights, namely the Spring Day, Christmas, New Year’s Eve and national holidays.

The Floralis Generica was donated to the city by the world-renowned Argentinean architect Eduardo Catalano, who was a professor at the Architecture Association School in London and the School of Design of the North Carolina University and is a retired professor at the Massachusetts Institute of Technology (MIT).

The name of his creation, generic flower in Latin, expresses a synthesis and symbol of all flowers. Floralis Generica symbolizes hope, and reminds us that, at difficult times, each day is a chance to bloom.

 
     
   
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